Every review site has its own rules about asking. Here they are side by side, in plain words. Last checked September 2026, not legal advice. Site names are trademarks of their owners. TripleReviews is not affiliated with, endorsed by or sponsored by Trustpilot, Google, Yelp or any other site here.
US law sits on top of every site’s rules.
The US rule on reviews, from the FTC, bans fake reviews and rewards that depend on what a review says. Google, Trustpilot and most review sites go further and ban any reward for a review.
Burying negative reviews on your own site while showing the rest as if they were all of them, or using threats to stop people posting, is review suppression under that rule. Asking only customers you expect to be happy is review gating: Google and Trustpilot don’t allow it. Ask everyone the same way.
Show real reviews as written, good and bad. You can remove spam, personal details and abuse, as long as the same rule applies to every review. If you show only testimonials you chose, say so on the page.
TripleReviews builds these rules in: it only asks where asking is allowed, and every customer gets the same invitation.