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GLOSSARY

Review terms, in plain words.

27 terms owners run into when they start asking for reviews, from 10DLC to Zapier. Short definitions, no jargon.

0–9
10DLCShort for A2P 10DLC (business texting from a regular 10-digit number). The system US phone companies use to register businesses that send texts from regular 10-digit numbers. Registration takes days to a couple of weeks and is required before texts go out.FAQ
A
AI visibilityWhether AI assistants like ChatGPT, Claude or Perplexity name your business when someone asks for a recommendation. Their answers often draw on reviews.Check yours
C
CRMShort for customer relationship management. The sales software where you keep track of customers and deals, like HubSpot or GoHighLevel.Integrations
CSV uploadA spreadsheet export of finished jobs from any system. The simplest way to connect software that has no direct integration.Integrations
F
Follow-upA task created when a customer reports a problem, with a person who handles it and a deadline.Follow-ups
FTC Consumer Review RuleA US rule, in effect since October 2024, that bans fake reviews, rewards that depend on what a review says, and hiding negative reviews.Platform rules
G
Google Business ProfileYour business listing on Google Search and Maps, where customers leave Google reviews and you reply to them.Review link tool
I
Incentivized reviewA review given in exchange for a discount, gift or entry. Google doesn’t allow them, and the FTC rule bans rewards that depend on the review being positive.Platform rules
L
Local packThe top three businesses Google shows on a map for a local search. Google says review count and ratings are part of how it ranks them.Rating calculator
O
Opt-outA customer’s request to stop receiving texts, usually by replying STOP. It has to be honored right away.SMS terms
P
Place IDA unique code Google gives every business on Maps. It’s one way to build a link that opens your review box.Review link tool
Private feedbackWhat a customer tells your business directly, in their own words, whether or not they also post a public review.Private feedback
Q
Quiet hoursTimes when no texts go out, usually late evening to early morning in the customer’s time zone.Review requests
R
Rating (average)Your average star score across all reviews. Google rounds it to one decimal, so 4.75 and up shows as 4.8.Rating calculator
Reply rateThe share of your reviews that have a reply from the business. Customers and AI assistants both notice it.AI review replies
Review gatingAsking only customers you expect to be happy for a public review, or screening people first. Google doesn’t allow it.Our approach
Review requestA message asking a customer to share how the job went, with a review link included.Review requests
Review siteA public website where anyone with an account can post reviews of businesses, such as Google, Trustpilot or Yelp. TripleReviews isn’t one: it sends your customers to them.About us
Review suppressionHiding real negative reviews on your own website while showing the rest as if they were all of them, or using threats or intimidation to stop customers posting a review or to get one removed. Banned under the FTC rule.Our approach
Review velocityHow many new reviews you get over a period, like the last 90 days. A steady pace matters more than a one-time push.Review requests
S
Sales opportunityWhen a customer asks about more work, like a quote for an old unit or another job. TripleReviews flags it. Sending it to your CRM is coming soon.Sales opportunities
T
TCPAThe Telephone Consumer Protection Act, the US federal law on calls and texts to consumers. It’s the reason consent and easy opt-outs matter.SMS terms
TestimonialA customer’s own words or video about your business that you choose to show, for example on your website. If you chose which to show, say so.Testimonials
W
WebhookA way for your own software to send finished jobs to TripleReviews automatically, one at a time, as they close.Integrations
Z
ZapierA service that connects apps without code. If your software works with Zapier, it can send finished jobs to TripleReviews.Integrations
PLAIN-LANGUAGE DEFINITIONS, NOT LEGAL ADVICE · LAST UPDATED SEPTEMBER 2026

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