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The rules Google and US law (the FTC) care about, in plain words.
Every customer, the same way. Asking only the ones you think are happy is called review gating, and Google doesn’t allow it.
No. Discounts, gifts and entries in exchange for reviews break Google’s rules, and the FTC’s rule on reviews bans rewards tied to what a review says. Thank people, don’t pay them.
A couple of hours after the job, while it’s fresh, and never late at night. One reminder is plenty.
No. Yelp doesn’t allow businesses to ask for reviews at all. This link is for Google only.
TripleReviews emails every customer after the job with this link (texts are coming soon), listens to the answer, and flags anything that needs a call.