Fake reviews.

Open the review in your TripleReviews account and press Looks suspicious? We check a few signs (a burst of reviews in a day or two, no customer by that name in your records, a short generic text) and write a short, factual text you can send Google. You send it yourself. We never report anything for you.

1. Open Google’s Reviews Management Tool with the Google account that manages your profile.
2. Pick your business, then the review, and the reason that fits: usually “Conflict of interest” or “Fake engagement”.
3. Paste the text, keep only facts you know, and send it.
4. Google answers by email, usually within a few days. In the same tool you can check the status and appeal once.

Google’s own guide: Report inappropriate reviews. Reply to the review politely while you wait. Customers read replies.

Fake reviews break Google’s rules and, in the US, federal law. You can report them, but only by hand, one by one, with facts. Never pay anyone to post, remove or report reviews, and never post reviews about a competitor yourself.

1. Collect the facts first: screenshots with dates, the reviewer profiles, a sudden jump in reviews, reviewers who only review that business, or text copied between reviews. Keep it to what you can show.
2. Report each fake review on Google Maps: open the review, press the three dots, then “Report review”, and pick the reason. Google’s content policy lists fake engagement and conflict of interest.
3. If the profile itself looks fake, report it from the profile on Google Maps (“Suggest an edit” or “Report this listing”). Google’s Business Profile guidelines say what a real profile is.
4. If many reviews stay up and you have clear evidence, ask Business Profile support through Google’s help page with the review links and your facts.
5. Report it to the FTC at reportfraud.ftc.gov. Buying or selling fake reviews is banned by the FTC’s rule on consumer reviews and testimonials, 16 CFR Part 465, in force since October 2024.
6. For serious, ongoing harm to your business, talk to a lawyer about your options. Keep your own replies calm and factual.

TripleReviews never flags, reports or contacts anyone about reviews on another business’s profile, and never sends a report for you. We don’t look up or collect other businesses’ reviews. The help here is information, and you decide what to send.

Our own rules for your review requests are in the acceptable use policy: the same request for every customer, no rewards for reviews and no review gating.

Google and Google Maps are trademarks of Google LLC. TripleReviews is not affiliated with or endorsed by Google. This page is general information, not legal advice.